“Communication in a Digital World”
Today communication technology is one of the essential element needed for running businesses. Everything is online and the way the market communicates with the customer has changed forever. Organizations are now using communication technology to communicate faster, facilitate decision-making, train employees and promote business.
We can not imagine a business activity that is devoid of the use of communication technology. It has played the role of a powerful enabler for young corporate India that is ambitious and tech-savvy and eagerly waiting to make a difference at the workplace. The modern workplace uses a host of new technologies to communicate with consumers and the general public.
Professionals are quickly adapting to global practices with faster, smarter and easy applications and replacing their old communication methods. Emails, voice/video chat, newsletters, magazines, intranet digital media and not to forget, the latest sensation social media- all are being used increasingly for organizational communication. The digital age driven by online network and computers has completely overtaken businesses and their communications practices. As shown in the figure below, many new technologies of communication have been developed in recent year.
The following section describes the use of these communication technologies.
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It is a very quick and smart way of connecting to the outsides world. Sending email messages is much quicker and easier than writing letters. Professionals rely on email technology for its effectiveness, as it has made the presentation of traditional memos and letters paperless. The advantage of email lies in its cost and convenience.
Companies can send thousands or millions of email each year with almost no incremental cost per piece Email is easily archived to facilitate compliance in regulated industries for protecting precious data and improving the credibility of the businesses.
Websites anchor public marketing for most small businesses. A well-designed website shares basic information like product and service lists and associated costs. Some companies go a step further and use their websites to host customer discussion forums, videos, documents and blog posts.
With website interaction, customers believe they are getting something of value, while businesses increase their goodwill among their target market.
Today the hottest trend in business communication is social media marketing – that is, the careful use of social networking sites like Facebook, My Space, Youtube, and Twitter to engage consumers within the context of their trusted circle of friends and family.
Consumers create online profiles on social networking sites, and businesses create “fan pages” or Twitter account that customers may ‘like’ or otherwise associate with. Although some communication consultants oversell the promise of social media, it is truly becoming a new game changer for corporate leaders who want to leverage the collective intelligence of its talent.
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This technology allows people to communicate visually from anywhere in the world. Groups see each other and interact in real time, although they may be worlds apart.
Companies are using this communication technology regularly for business promotion and smart communication. It benefits immensely in terms of savings on travel time and communication expenses and enhances the effectiveness of communication, productivity, and collaboration.
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It is also called video telephone. It is a device that simultaneously transmits and receives both audio and video signals over telephones lines. To facilitate an effective audio-visual engagement between two partners, a computer or television is not needed, and yet the video conferencing is possible through a videophone.
Because of these qualities, videophone is widely preferred in business circles.
Every corporate is walking up to the reality that how best it can employ new-age communication tools to have greater bonding and effective management of its employees. If used correctly, new communication technology provides businesses a various cost-effective way to connect with their business partners and forge new bonds for efficiency and productivity.
Real-time conversations, enabled by communication technology, energize the workplace and speed up operation and decision making. To optimize the use of communication technology, it is important to leverage it strategically and treat it as an integral part of a company’s overall strategy.
The new media, based on communication technology, have tremendous power to save businesses time, money and workforce.
Talking Business Online: How To Communicate In An Increasingly Digital World